Discover the rise of Alex Cooper as she expands her multimedia empire with a $125 million deal with SiriusXM. In the video, we see how Cooper, known for her hit podcast "Call Her Daddy," has transformed her status from an unemployed individual to one of the leading figures in media for young audiences, building a community around her personal experiences and stories. Alexandra Cooper utilizes her platform to produce live events, shows, podcasts, and tours under her "Unwell" network.

The discussion highlights Cooper's shift from a significant contract with Spotify, which had previously amplified her brand, to a new venture with SiriusXM. This move was motivated not by financial gain alone but by the potential for further growth and diversification towards live events and broader media content. Cooper's ambition is matched by her previous strategic decisions which propelled "Call Her Daddy" to the top echelons of podcast rankings, thanks to her distinctive candid and relatable narrative.

Main takeaways from the video:

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Key Vocabularies and Common Phrases:

1. burlesque [bɜrˈlɛsk] - (noun) - A theatrical entertainment of a broadly humorous, often earthy, character consisting of short turns, comic skits, and sometimes striptease acts. - Synonyms: (parody, satire, caricature)

She shouts, welcome to the Unwell tour. After the burlesque show, Cooper talks about growing up in Newtown, Pennsylvania, playing Division 1 soccer at Boston University and her rollercoaster sex life.

2. jousts [dʒaʊsts] - (verb) - Engage in a confrontation or conflict. - Synonyms: (contests, competes, battles)

Today, Call Her Daddy jousts with the likes of the Joe Rogan Experience and the New York Times the Daily for a spot at the top of the podcast streaming charts.

3. alumnae [əˈlʌmnæ] - (noun) - Female graduates or former students of a particular school, college, or university. - Synonyms: (graduates, former students, ex-pupils)

Both Earle and Argie, like Cooper, are Forbes 30 under 30 alumnae.

4. charismatic [ˌkærəzˈmætɪk] - (adjective) - Having a compelling charm or appeal. - Synonyms: (charming, captivating, magnetic)

The show caught the attention of David Portnoy, the charismatic and controversial founder of Barstool Sports, a digital media outfit aimed at sports obsessed young men.

5. controversial [ˌkɒntrəˈvɜːʃl] - (adjective) - Causing or likely to cause public disagreement or debate. - Synonyms: (contentious, disputable, debatable)

The show caught the attention of David Portnoy, the charismatic and controversial founder of Barstool Sports, a digital media outfit aimed at sports obsessed young men.

6. celebrate [ˈsɛlɪbreɪt] - (verb) - Publicly acknowledge a significant or happy day or event with a social gathering or enjoyable activity. - Synonyms: (commemorate, observe, honor)

In 2021, Beyonce sent Swift a bouquet to celebrate her win of Album of the Year for folklore at the 63rd Annual Grammy Awards

7. cinematic [ˌsɪnəˈmætɪk] - (adjective) - Relating to or resembling motion pictures. - Synonyms: (filmic, movie-like, pictorial)

This past year has been phenomenal for both superstars with hugely popular tours, super successful movies based on those tours and new albums to boot.

8. revolutionized [ˌrɛvəˈluːʃənaɪzd] - (verb) - Completely change the way something is done or thought of. - Synonyms: (transformed, changed dramatically, innovated)

These factors lifted their net worths and raised their ranks on Forbes recently released list of America's richest self made Women.

9. pioneering [ˌpaɪəˈnɪərɪŋ] - (adjective) - Involving new ideas or methods, or being the first in a particular area to do something. - Synonyms: (trailblazing, groundbreaking, innovative)

While at Spotify, Cooper turned Call Her Daddy into one of journalism's top destinations, drawing comparisons to Barbara Walters and Howard Stern.

10. diverse [daɪˈvɜrs] - (adjective) - Showing a great deal of variety; very different. - Synonyms: (varied, assorted, mixed)

Her ambition is matched by her previous strategic decisions which propelled "Call Her Daddy" to the top echelons of podcast rankings, thanks to her distinctive candid and relatable narrative.

Best Of Daily Briefing 2024 - Celebrities & Entertainment

It's 9pm in Los Angeles Peacock Theater when five performers take the stage. M and Ms. Shake. That blast from the speakers and the male dancers start to tear off their clothes. As they strip down to their last layer, an energized Alexandra Cooper appears behind them in her signature pink sweat set. Cooper, who is 30 years old, stands in front of 5,000 screaming young women who have packed the house. She shouts, welcome to the Unwell tour. After the burlesque show, Cooper talks about growing up in Newtown, Pennsylvania, playing Division 1 soccer at Boston University and her rollercoaster sex life.

Multiple dance numbers and outfit changes later, pop star Camila Cabello and comedian Heather McMahon join her for onstage interviews before a performance by Man Eater singer Nelly Furtado closes out the show. It's the seventh and final date of Cooper's personal review based on her hit podcast Call Her Daddy, which regularly attracts more than 13.5 million monthly listeners. The live shows are a celebratory end to Cooper's massive year.

In August, she signed a $125 million, three year deal with Sirius XM to bring her unwell network of five podcasts to the 34 million subscriber strong radio giant. Unwell is a branch of Cooper's self described quote Gen Z media company, trending, which she co founded in April 2023 with her film producer husband Matt Kaplan. In addition to Call Her Daddy, Unwell also oversees other popular influencer hosted shows such as Hot Mess with Alex Earle and Pretty Lonesome with Madeline Argie. Both Earle and Argie, like Cooper, are Forbes 30 under 30 alumnae.

Cooper's ambitions for trending are live events, scripted and unscripted shows, podcasts, tours and commerce. The company is young, but the SiriusXM deal gives it a nice cash cushion. Scott Greenstein, president of SiriusXM, says, We look for audio talent that is interesting, powerful, has a point of view and has a social media following that can amplify what they're doing on the air.

Prior to signing with SiriusXM, Cooper had a $60 million, three year deal with streaming titan Spotify. But it was time to move on, she says. Quote the brand had only grown since being at Spotify. I knew the money would be there. The deal was more about what other things people can give Call Her Daddy and Unwell than will help us grow. And grown she has.

In 2018, Cooper was heartbroken and unemployed, recording a podcast with her then roommate, Sophia Franklin from their New York City apartment. The pair dished on their dating lives as single 20 somethings and quickly gained a community of loyal young female fans who called themselves the Quote Daddy Gang. The show caught the attention of David Portnoy, the charismatic and controversial founder of Barstool Sports, a digital media outfit aimed at sports obsessed young men. It was an Instant hit, generating 2 million downloads in its first two months.

Cooper then took it to Spotify in 2021, broadening it away from just sex and dating. While at Spotify, Cooper turned Call Her Daddy into one of journalism's top destinations, drawing comparisons to Barbara Walters and Howard Stern. Guests have included Jane Fonda, Simone Biles, and in October, a much publicized interview with Vice President Kamala Harris. Sponsors including Tinder, Sephora and Airbnb flock too.

Today, Call Her Daddy jousts with the likes of the Joe Rogan Experience and the New York Times the Daily for a spot at the top of the podcast streaming charts.

ALEXANDRA COOPER, SIRIUSXM, ENTREPRENEURSHIP, MEDIA INDUSTRY, INFLUENCER MARKETING, TRENDY MEDIA, FORBES