ENSPIRING.ai: HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing
The video covers the origin and evolution of HubSpot, a company that revolutionized marketing through the concept of inbound marketing. Initially met with skepticism and opposition, HubSpot founders Brian Halligan and Dharmesh Shah pursued a model focused on small and medium-sized businesses (SMBs), believing these businesses could benefit the most