The video explores the intricacies of the K-pop music industry's unique business model, emphasizing its rapid ability to meet consumer demands. It highlights that in K-pop, the conceptual idea often precedes the artist. Agencies meticulously select and train talented individuals, shaping them to fit specific concepts, which includes rigorous dance and vocal training, as well as physical and language improvements.

Furthermore, the video touches on personal stories of hopeful idols undergoing the intense training process. It shares insights into the significant financial investments by companies, with sums reaching millions to perfect a trainee's skills, ultimately preparing them for a successful debut. The drive in trainees to receive love and attention from fans serves as a significant motivating factor.

Main takeaways from the video:

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Key Vocabularies and Common Phrases:

1. optimization [ˌɒptɪmaɪˈzeɪʃən] - (n.) - The process of making something as fully perfect, functional, or effective as possible. - Synonyms: (enhancement, improvement, refinement)

K-pop's business model is optimized for fans.

2. conceptual [kənˈsɛp.tʃu.əl] - (adj.) - Pertaining to the forming of ideas or concepts. - Synonyms: (theoretical, abstract, philosophical)

I think in K-Pop, it's not the artist that exists first, but the idea from ​​the company.

3. casting [ˈkæstɪŋ] - (n.) - The process of selecting actors, dancers, singers, etc., for a part in a performance. - Synonyms: (selection, auditioning, assigning roles)

From the casting stage, we discover talented kids and train them according to the concept we have.

4. cultivating [ˈkʌltɪveɪtɪŋ] - (v.) - To foster the growth or development of something. - Synonyms: (nurturing, developing, fostering)

The money spent cultivating trainees varies from company to company.

5. inevitably [ɪˈnɛvɪtəbli] - (adv.) - As is certain to happen; unavoidably. - Synonyms: (unavoidably, certainly, surely)

They inevitably end up being trained for a long time.

6. meticulous [məˈtɪkjʊləs] - (adj.) - Showing great attention to detail; very careful and precise. - Synonyms: (scrupulous, thorough, detailed)

Agencies meticulously select and train talented individuals.

7. investment [ɪnˈvɛstmənt] - (n.) - The action or process of investing money for profit or material result. - Synonyms: (funding, financing, backing)

It is an industry that requires a lot of investment.

8. revenue [ˈrɛvəˌnju] - (n.) - Income, especially when referring to a company or organization. - Synonyms: (income, earnings, proceeds)

The main sources of revenue for Korean popular music is broadly divided into three categories.

9. market capitalization [ˈmɑrkɪt ˌkæpɪtəlaɪˈzeɪʃən] - (n.) - The total value of a company's shares of stock at the current market price. - Synonyms: (market value, stock value, equity value)

However, the market capitalization of these four companies is only about 13 trillion won.

10. mainstream [ˈmeɪnˌstriːm] - (adj.) - Widely accepted and recognized; common or popular. - Synonyms: (conventional, orthodox, established)

They say in order for K-pop to become more mainstream, we may have to abandon a little bit of K-popness.

K-Pop's Hidden Success The Secret Formula Behind Global Fame

Hello, we’re RIIZE.

K-pop's business model is optimized for fans. K-pop is the music that can meet consumers' needs the fastest. I think in K-Pop, it's not the artist that exists first, but the idea from ​​the company.

After considering the team’s qualities and resources, we thought about what PR method would be suitable for the current era. From the casting stage, we discover talented kids and train them according to the concept we have. The agencies begin to find people who fit their concept, or produce existing trainees to match a certain idea.

They inevitably end up being trained for a long time. I've even seen quite a few guys who quit during that process out of frustration.​​ They take dance and vocal lessons. You can improve your appearance through weight loss or plastic surgery, take foreign language education, or you can spend this period learning various things.

I used to be a junior model. A large label saw a photo of me back then and I was given a chance of casting and becoming an idol. I lacked singing skills so I did a lot of basic vocal training. To improve on dancing, I did a lot of core workouts and dynamics training.

I wanted to become an idol because I want to get love and attention from a lot of people. The money spent cultivating trainees varies from company to company but they say it can take 1 billion won ($724,000) in two years or 5 billion won ($3.6 million) in three years. It is an industry that requires a lot of investment.

I did worry while training for a while, but held onto the dream that my time would come. I think we've come this far by continuing to work hard to do well. After joining the label, learning to dance and stuff was a scary challenge but I got to find joy in it.

K-pop depends on how well you build and show the team fantasy. In the end, I think its global strategy depends on how well you show that. Since I was young, I liked dancing and music and I liked doing things in a different environment, so I also felt optimistic moving to Korea from Japan.

Actually, I have a desire to study English whenever I get the chance. Sungchan has this app on his phone where a new English word appears on the screen each time he turns it on. And you try to use English in daily life. He really tries to. That’s right.

Even before their debut, we received unusual invitations from overseas for commercials and other advertisements. The main sources of revenue for Korean popular music is broadly divided into three categories. The first is revenue from music and album sales. Second, there is IP revenue that comes from selling these goods or advertisements. The third is performance revenue.

We communicate with our fans, BRIIZE, through an app called Weverse, and I think it's really nice to be able to immediately hear feedback from them and hear what they say.

There are four major K-pop labels. However, the market capitalization of these four companies is only about 13 trillion won ($9.3 billion). Although there are many outstanding acts, K-pop is still absolutely lacking in terms of quantity. There is still a lot of room for further growth.

They say in order for K-pop to become more mainstream, we may have to abandon a little bit of K-popness. I think our goal is to grow even little by little like that. Five years later, ten years later, I hope I no longer get nervous on stage. I hope I can just enjoy it by then.

K-Pop, Entertainment, Music Industry, Technology, Innovation, Global