In this video, the speaker explores the powerful influence of attention and focus on personal and professional success. Attention is described as a key element that shapes accomplishments and aligns with one's goals in life. The speaker emphasizes how attention directed towards certain areas can drastically improve those aspects, enhancing habits that lead to success and fulfillment.

The speaker highlights the "Focal Point Process" which involves identifying vital actions that bring the greatest rewards. This framework aids in simplifying tasks, leveraging both personal and external resources, accelerating achievements, and multiplying results through teamwork. Habits play a pivotal role, and the importance of cultivating beneficial habits while eliminating detrimental ones is stressed as a pathway to success.

Main takeaways from the video:

Please remember to turn on the CC button to view the subtitles.

Key Vocabularies and Common Phrases:

1. cultivating [ˈkʌltɪveɪtɪŋ] - (verb) - Fostering growth or development in something. - Synonyms: (fostering, nurturing, growing)

The habits you have and the habits you cultivate will determine almost everything you achieve or fail to achieve in life.

2. conscientious [ˌkɑnʃiˈenʃəs] - (adjective) - Wishing to do one's work or duty well and thoroughly. - Synonyms: (diligent, careful, meticulous)

They would be much more conscientious and perform much better than if no one were watching.

3. effortlessly [ˈɛfərtləsli] - (adverb) - In a manner requiring no physical or mental exertion. - Synonyms: (easily, smoothly, comfortably)

This process of continuous improvement will occur naturally and effortlessly.

4. undercutting [ˌʌndərˈkʌtɪŋ] - (verb) - Offering goods or services at a lower price than a competitor. - Synonyms: (undermining, discounting, underselling)

They can then pass their lower production costs onto their customers, selling for less and undercutting their competitors.

5. conscious [ˈkɑnʃəs] - (adjective) - Aware of and responding to one's surroundings; awake. - Synonyms: (aware, mindful, deliberate)

Attention is more than just a quick look. It's a conscious act of strength.

6. stimulus [ˈstɪmjələs] - (noun) - A thing or event that evokes a specific functional reaction in an organ or tissue. - Synonyms: (impetus, prompt, initiator)

A habit can be defined as an automatic or conditioned response to a stimulus.

7. momentum [məˈmentəm] - (noun) - The quantity of motion of a moving body, measured as a product of its mass and velocity; the impetus gained by a moving object. - Synonyms: (drive, impetus, force)

Once developed, a habit gains its own momentum, controlling your behavior and responses to events in your world.

8. complementary [ˌkɑmpləˈmɛntri] - (adjective) - Combining in such a way as to enhance or emphasize the qualities of each other or another. - Synonyms: (harmonizing, cooperative, balancing)

The primary way to multiply yourself is by organizing and working with other people who have skills and capabilities complementary to yours.

9. discipline [ˈdɪsəplɪn] - (noun) - The practice of training people to obey rules or a code of behavior, using punishment to correct disobedience. - Synonyms: (control, regulation, order)

You may need to exert tremendous discipline to develop new habits of thinking and behavior.

10. credibility [ˌkredəˈbɪləti] - (noun) - The quality of being trusted and believed in. - Synonyms: (trustworthiness, reliability, integrity)

Finally, the seventh form of leverage is other people's contacts or credibility

You Need To PAY ATTENTION! - Brian Tracy Motivational Speech

Ladies and gentlemen, think for a moment about how much your attention can change things. It's the key that opens doors to new opportunities and shapes people's lives. What you choose to think about in life will eventually become important, affecting both what you do and how things turn out for you. As we start this trip, we will be thinking about the subtle but powerful power of attention.

Take a look at this. Every accomplishment and success story starts with a choice about where to focus. Whether we're working toward professional goals, building relationships, or growing as a person, how much attention we give to these parts of our lives decides how big and important they are. Let's talk about how the art of paying attention affects how we see things, what we do, and eventually our reality. Let's figure out together how to focus our attention on what's important so that our goals are in line with the great promise that lives inside each of us.

Life is the study of attention. Where your attention goes, your heart follows. Moreover, your ability to shift your focus from lower value activities to higher value activities is crucial for everything you achieve in life. What psychologists and others have discovered is that the act of observing or paying attention to a behavior tends to improve that behavior. This is one of the greatest breakthroughs in understanding personal performance. This critical discovery holds the key to dramatically improving the quality of any area of your life.

Sometimes I ask this question to attendees at my seminars. I ask them to imagine that there are several researchers from the local university in this room. Imagine also that these researchers will observe and write a report later on how well you personally took notes during this seminar. Would that have any effect on your ability to take notes? Everyone smiles and agrees that it would. If they knew they were being carefully observed and evaluated for their note taking ability, they would pay much more attention to how they take notes. They would be much more conscientious and perform much better than if no one were watching.

This point is simple, yet deep and important. When you observe yourself performing any activity, you become more aware of that activity and perform better. When you pay attention to any aspect of your behavior, you tend to perform much better in that area than if you were not paying attention or had not thought about it at all.

The power of the focal point process is that you learn to identify the most vital actions and behaviors in each area. Those that can bring you the greatest rewards and results in the shortest period of time. When you consciously focus on these areas, your performance in them will continually improve. This process of continuous improvement will occur naturally and effortlessly simply because you have marked with an X the important behavior in advance.

There is a law of increasing returns in economics that applies to using the focal point process. This law says that the more you focus on doing those few things that represent the most valuable use of your time, the better you will be at those activities and the less time it will take you to perform each one.

The benefits of effort and energy increase the more you do them. This is another key to doubling your income and doubling your free time. Now this phenomenon of increasing returns is often called the efficiency curve. This curve explains why some people earn several times more than others in the same field.

It also explains why some companies produce much more product or service with consistently high quality and at a lower price than their competitors. They can then pass their lower production costs onto their customers, selling for less and undercutting their competitors, thereby increasing both their market share and their profits.

This efficiency curve is also the key to your success. Imagine this curve looks like a ski slope and moves from left to right. When you start working on a new job or activity, you typically have to invest a lot of time and effort to achieve any result. This is the learning phase, but if you persist, you will eventually improve more and more in that particular task.

As you improve, you begin to move forward and downward along this curve, and it requires less and less time to achieve the same quality and quantity of results. Over time, you reach a point where you can produce in one hour what a new person might take several hours to produce. Meanwhile, the quality of your work will remain the same or higher than that of a less experienced person who spends many more hours doing the same job.

95% of everything you do is determined by your habits. From the moment you wake up in the morning to the moment you go to bed at night, your habits largely control and dictate the words you say, the things you do, and the ways you react and respond. Happy and successful people have good habits that enhance life.

Unfortunately, unhappy and unsuccessful people have habits that hurt and hinder them. Fortunately, all habits are learned and can be learned. You can learn any habit you consider desirable or necessary if you are willing to work on it long enough and with enough intensity. A habit can be defined as an automatic or conditioned response to a stimulus.

A good or bad habit is something that is done naturally and effortlessly, without thought or effort. Once developed, a habit gains its own momentum, controlling your behavior and responses to events in your world. Once formed, a habit does not disappear. It can only be replaced by a new and better habit.

You may have heard it said that we form our habits and then our habits form US. The German philosopher Goethe wrote that everything is difficult before it is easy. You may need to exert tremendous discipline to develop new habits of thinking and behavior, but once firmly established, they will allow you to achieve much more with less effort than ever before.

Good habits are hard to develop but easy to live with. Bad habits are easy to develop but difficult to live with. The habits you have and the habits you cultivate will determine almost everything you achieve or fail to achieve in life. Your job is to form good habits and make them your masters. At the same time, you must diligently work to eliminate your bad habits and free yourself from the negative consequences that accompany them.

Later, we will discuss how you can identify habits that can help you the most and how you can develop them more quickly. The Grand Slam Formula in the Focal Point process consists of four parts simplification, leverage, acceleration, and multiplication. This Grand Slam formula is another key to doubling your income and doubling your free time.

When discussing the Grand Slam formula, the first letter of SLAM S stands for simplification. To better control your time, double your income, and drastically increase the quality of your family life, you must learn to simplify everything you do. You must continually reduce and eliminate activities that consume too much time and contribute very little to the goals you truly want to achieve.

Simplifying your life's time involves stopping doing as many low value things as possible. This will allow you more time to do the few things that truly make a difference and simplify your life. Zero based thinking is one of the most powerful strategies you can learn and regularly apply.

Here's how it works. Ask yourself Is there anything I am doing now that knowing what I now know, I wouldn't start again if I were starting over today? Is there any personal or business relationship I wouldn't enter into today if I had to do it over again? Is there any product, service, process, or expenditure of time or money in your work or business that, knowing what you now know, you wouldn't use again today if you had to do it over?

If your answer is yes, then the next question is how do I get out of this situation and how quickly if you find yourself doing something, you wouldn't start again today. Knowing what you now know, this activity becomes a prime candidate for reduction or elimination.

Just interrupting one important activity or separating from a person who no longer belongs in your work or life can drastically simplify your life, sometimes overnight. Continually ask yourself if there is something you should do more of, less of, start doing or stop doing altogether. These are questions you should ask and answer every day. They are Important keys to simplification

The second letter of the Grand Slam formula is lo, which stands for leverage. Use leverage to get the most out of yourself. Leverage your strengths and abilities to achieve much more than you could achieve on your own. Archimedes, the Greek philosopher, said, give me a lever long enough and a place to stand and I will move the world.

This principle of leverage also applies to you. There are seven forms of leverage you can employ. Developing these forms of leverage is often available to you by simply requesting them. The first form of leverage is other people's knowledge. Key knowledge applied to your situation can make an extraordinary difference in your results. It can save you a tremendous amount of money and many hours, even weeks and months of hard work.

For this reason, successful people are like radar screens, constantly sweeping the horizons of their lives, continuously looking in books, magazines, tapes, articles and conferences for ideas and knowledge they can find or use to help them achieve their goals faster. The second form of leverage is other people's energy. Highly effective people are always looking for ways to delegate and outsource lower value activities to have more time to do the few things that give them the greatest benefit.

How can you use other people's energies to help you be more effective and productive? The third form of leverage is other people's money. Your ability to borrow and leverage other people's financial resources can allow you to achieve extraordinary things that would not be possible for you if you had to pay for them with your own resources.

You should continually seek opportunities to borrow and invest money and achieve returns far superior to the cost of that money. The fourth form of leverage is other people's successes. You can dramatically improve the quality of your results by studying the successes of other people and other businesses. Successful individuals have often paid a high price in terms of money, emotions, hardships and disappointments to achieve a particular goal. By studying their successes and learning from their experiences, you can often save yourself a tremendous amount of time and trouble.

The fifth form of leverage is other people's failures. Benjamin Franklin once said that a man can buy wisdom or borrow it. By buying it, he pays the full price in personal time and treasure. But by borrowing it, he capitalizes on the lessons learned from the failures of others.

Many of history's greatest successes have emerged from carefully studying the failures of others in the same field or similar fields and then learning from them what or who has failed in their field and what you can learn from it. The sixth form of leverage is other people's ideas. A good idea is all you need to start a fortune.

The more you read Learn, discuss and experiment. The more likely you are to find an idea that, combined with your own skills and resources, will turn you into a great success in your field. Finally, the seventh form of leverage is other people's contacts or credibility. Every person you know knows many other people, many of whom may be helpful to you. Who do you know who can open doors for you or introduce you to the right people? Who. Who do you know who can help you achieve your goals faster? An introduction to a key person can change the entire direction of your life.

The third letter of the Grand Slam formula is A which stands for acceleration. Today, in our society, there is an incredible need for speed. Everyone is impatient. Everyone wants everything yesterday, even if they didn't know they wanted it until today. Anyone who can act quickly to meet the needs of others can quickly move to the front of the line.

Always look for ways to do things faster for the key people and clients in your life. The fourth letter of Slam is M, which stands for multiplication. The primary way to multiply yourself is by organizing and working with other people who have skills and capabilities complementary to yours. A good manager becomes a multiplication sign because they coordinate the work of different people so that the team's output is much greater than the total output of individuals working alone.

An effective manager creates a high performance environment that elicits extraordinary performance from ordinary people. Your ability to form a team of excellent individuals and then help your team accomplish significant tasks is fundamental to your long term success. It is the key to multiplying yourself and your skills.

Let's take a moment to think about the deep truth that what you pay attention to in life becomes important. As we come to the end of our trip, every moment, every choice of how to focus changes not only the present, but also the future. By focusing on what really matters, our passions, beliefs and goals, we give them meaning and purpose.

Friends, remember that attention is more than just a quick look. It's a conscious act of strength. Paying attention with awareness helps us see things clearly, make smart choices and build deep relationships. As you leave this room today, I want you to use what you've learned to help you find a life full of success and happiness.

May you practice the art of paying attention with purpose and wisdom, knowing that by picking the right places to put your attention, you can create a life that fits your greatest hopes and values. Thanks for coming with me on this journey of change. Your focused efforts should shine brightly on the road you're going to take.

Education, Motivation, Leadership, Attention, Habits, Success, Achievemore