ENSPIRING.ai: Mad Max Meets Burning Man at Californias Wildest Event | Hello World with Ashlee Vance
The video provides an in-depth look at the King of the Hammers, a challenging and chaotic off-road racing event held in the desert of Johnson Valley, California. It follows the racers, teams, and the overall atmosphere of the event, highlighting both the physical and emotional aspects of competing in such an extreme motorsport.
The narrative explores the background of key contenders, like Shannon Campbell and his family, showcasing their racing heritage and the unpredictable challenges they face, such as vehicle breakdowns. It contrasts the DIY spirit of independent racers with more professional setups like Jason Scherer's, emphasizing personal stories and motivations driving each team to compete.
Main takeaways from the video:
Please remember to turn on the CC button to view the subtitles.
Key Vocabularies and Common Phrases:
1. anarchy [ˈæn.ər.ki] - (noun) - A state of disorder due to absence or non-recognition of authority. - Synonyms: (disorder, chaos, lawlessness)
Seven days in the deep desert, surrounded by madness and anarchy.
2. feral [ˈfer.əl] - (adjective) - In a wild state, especially after escape from captivity or domestication. - Synonyms: (wild, untamed, fierce)
We were gathered here in the desert of Johnson Valley, California, to witness the spirit of invention in its most feral form.
3. maniacs [ˈmeɪ.ni.æks] - (noun) - Persons exhibiting extreme and uncontrollable enthusiasm or excitement. - Synonyms: (fanatics, zealots, enthusiasts)
This year, 80,000 maniacs attended.
4. contender [kənˈten.dər] - (noun) - A person or team competing with others to achieve something. - Synonyms: (competitor, contestant, rival)
People like Bailey Campbell, who headed into race week as a serious contender for the crown.
5. monumental [ˌmɒn.juˈmen.təl] - (adjective) - Very great or important; exceptional. - Synonyms: (remarkable, extraordinary, significant)
Finishing. It's a monumental task and an achievement.
6. sophisticated [səˈfɪs.tɪ.keɪ.tɪd] - (adjective) - Having, revealing, or involving a great deal of worldly experience and knowledge of fashion and culture. - Synonyms: (complex, advanced, refined)
Jason is a polished professional with money, a big team, and a decked out vehicle.
7. traumatized [ˈtrɔː.mə.taɪzd] - (adjective) - Subjected to lasting shock as a result of an emotionally disturbing experience or physical injury. - Synonyms: (shocked, distressed, disturbed)
You or I might be traumatized by a near death experience like that, but not Shannon.
8. regroup [ˌriːˈɡruːp] - (verb) - To reorganize after an initial setback. - Synonyms: (reassemble, reorganize, renew)
After the time trials, the teams regroup, do some work on their cars, and make their plans for the big race.
9. optimism [ˈɒp.tɪ.mɪ.zəm] - (noun) - Hopefulness and confidence about the future or the successful outcome of something. - Synonyms: (hopefulness, confidence, buoyancy)
At the Gomez family pit, cautious optimism spills into celebration.
10. intentionally [ɪnˈten.ʃən.əl.i] - (adverb) - Done on purpose; deliberate. - Synonyms: (deliberately, purposely, willfully)
It was a preview of the apocalypse, but with sponsors and people who aren't at least intentionally trying to kill you.
Mad Max Meets Burning Man at Californias Wildest Event | Hello World with Ashlee Vance
The racers were ready at dawn. Very tense. In some circles, King of the hammers is a far, far better thing than the Super bowl, the Kentucky Derby, and a Kim Kardashian nft drop all rolled into one. This race attracts a very special breed. Whoa, whoa, whoa, whoa, whoa. Piss off. It was time to get grounded, to ponder this rotten assignment and figure out how to cope with it. Seven days in the deep desert, surrounded by madness and anarchy.
King of hammers. It's race day, y'all. Hell, even the grandmas here make burning man look like a bunch of grandmas. Those of us who had been up all night were in no mood for lattes and sausage rolls. We wanted strong drink. We were, after all, the absolute cream of Internet travelogue influencers. We were gathered here in the desert of Johnson Valley, California, to witness the spirit of invention in its most feral form. When it comes to a thing like this, you don't fool around.
The man driving this beast of a vehicle is Shannon Campbell. He's 53, has very poor vision, and has won king of the Hammers three times. He's an absolute racing legend, and you're about to see why. Look at Shannon. A complete roll lands on the tires and keeps on going. You or I might be traumatized by a near death experience like that, but not Shannon. Had a good run going up on top, and I stuffed it, and it kicked the fuel pump out or something.
What about when you flipped? Man, that was screwed up. That was scary, though. It's gotta be. No, I mean, scary is when it doesn't get landed on its things. You should know about King of the Hammers. It's a ten day event that takes place in the southern California desert. There are a series of races for different types of off road vehicles. Also, mayhem, chaos, and very few rules.
Totally normal thing to do. This year, 80,000 maniacs attended. Revelries commence with the time trials and climax with the race of kings, a 200 miles course that requires drivers to conquer rocks and to drive at incredibly high speeds across the desert. It's basically impossible. So it attracts the kind of people who like impossible. People like Bailey Campbell, who headed into race week as a serious contender for the crown.
I got my whole family out here. My dad, my brother, my husband. How many years have you done this? This will be my 8th king of the Hammers. 8th? Okay. The Campbells are a racing family. There's Bailey's brother, Wayland, and you've already met dad, Shannon. And she married a fellow speed fiend as well. Is that your husband back from the track. Yeah. Money. It was so smooth. I got it by six x. We watched it.
Yeah. For Bailey, though, things aren't going so smoothly. With only a few precious days before the big race, Bailey has just found out that her vehicle is in need of big fixes. I mean, I know vehicles are always gonna fickle and everything. Is this normal or no? No, it's not. No. This is probably the worst repair we've had to do out here. I will call you later tonight when you guys are ready to go through UTV parts to this worst three pits. You're gonna run home, try to fix it, and trying to get back by Friday. Wish you a lot of luck. Get back here. Thank you. Okay, thanks.
And just like that, Bailey is wondering if she'll even be able to race. A lot of the competitors are like her. Passionate, scrappy, barely holding their cars together. Then there are folks like Jason Scherer. We have enough ground clearance to literally get our tire between this rock and this. Jason is one of this year's favorites. Like Shannon, he's won king of the Hammers three times.
75% of people don't finish this race. Finishing. It's a monumental task and an achievement. Right. And you feel good after if you do it. But once you've won it, finishing it is no longer the goal. It's only winning it again. If the Campbells are a DIY family affair, Jason is a polished professional with money, a big team, and a decked out vehicle. I was wondering if we could geek out a little bit on the car. Well, this car was a fun one to build, so I spent the last two and a half years designing it on a computer before we ever started cutting the first tube.
This thing really does have it all. An engine with enough horsepower to top 150 mph on the desert. Straightaways. Shocks that can basically see what's coming before it hits you. A hardened underbelly to make sure rocks don't shoot up into a fuel tank or your thigh. And Lidar and GPS to help find that perfect route through the rocks. So, as you can see, it says big rock on the GPS right now, which basically describes the whole place.
Still, even with all the bells and whistles, Jason has to put his body through this race like everybody else. What the is it like when you're in the car? I mean, it looks insane. It's full punk rock. It is brutal. It is a pounding. I would get my kidneys to bleed. I would get blood in my mouth while we were driving and feel it when I started, and I didn't think I was driving hard enough unless I had that feeling. What Jason is describing is the law of internal organs, which says they tend to stay in motion even after your body has slammed into rocks at high speeds.
And that's just the physical part. It's so hard to do, isn't? I like crying in there. You spike me. Oh, that's embarrassing. I thought it was touching mandae. Damn it. That's funny, though. One thing's for sure, it's a hell of a rush, man. I need one more. I need to know that I was the best here. And if I never finish another one, but I got one more win, I'll be totally content.
And nobody's won four. Nobody's won four, right? Yeah. I want to be the first one. Hang around these guys long enough and you, too will start to feel the itch. Time to get my organ shook. Where does this go? Right there. All right, here we go. That is crazy, man. That's what I came here for. It makes no sense. It was awesome. It doesn't make any sense, man. What? Like, it's fun as. But why would anyone do this?
I was shaken, rattled, and delirious. Which is to say, can we do it again? I have good news. We have found the spot where dreams come true. Now, you know. After the time trials, the teams regroup, do some work on their cars, and make their plans for the big race. Since I tragically did not have a car of my own to fix, it was time to explore. This is Hammertown, where most of the onlookers stay about a ten minute drive away.
Just outside of the thick of things, there is Lazartownde. It's where the riff raff who want to get away from the riff raff, come spend the week. There are people who like king of the Hammers. And then there's Cody, who loves it so much, he decided to build his own private oasis. We actually have 40 acres now, right next to the race. We are having a large fire Friday night and Saturday night. So if you guys are around or if you're not, you can probably see it from anywhere. But don't call the authorities if you see a structure fire, because it's probably us.
It has everything a man in no man's land could want. Art. First, you gotta play with him a little bit. A koi pond. That's sunny. He's a pigeous. And of course, a luxurious home made out of shipping containers. That's not what I expected. That's the point. There's even room for a couple hundred close friends. It's kind of turned into a campground, we'll call it. Yeah. And to, like, feed all these people, or do they fend for themselves? No, they fend for themselves.
I just provide the dirt of. They might be building cities from scratch these days, but to hear an OG like Shannon tell it, things were very different when the race first started back in 2007. I mean, we started out way back in the day, just rock crawling for fun, you know, friends going out and hill climbing. And, you know, back then, there was a whole lot of alcohol and fun involved.
But this event has grown so much from when it was a few of you guys around a fire, you know, doing your own thing, to now 80,000 people. That was the good days, when it was just very simple and, you know, you weren't out here for. You'd show up for a couple of days for this race, and now we're here for two weeks. And I don't know how long you've been here, but I'm ready to get the hell out of here, right. Breathing dirt, sitting there the day before the main event, sipping a bloody Mary. Made by bloody Mary Larry. Oh, yeah, bloody Mary Larry makes the best. Thank you, Larry.
Shannon's mind was on his daughter and her car. She's tough. She'll get over it. But, I mean, it kills her. Cause she's literally been working on her car since the last race, just, I mean, polishing it, looking everything over, you know, just anything she can do to make it better and be perfect when she got here. And then, you know, it doesn't take anything to take you out, you know? And we haven't even got to the race yet. With the race approaching, it was time to meet some more contenders.
I'm sometimes pg. I'll try to keep it pg 13. You don't have to. You can do whatever you want. Oh, we do it, all right. The Gomez brothers are one of those teams that make other racers sweat. There's Marcos, JP, and last year's winner, Raul. They operate a booming tree clearing business in northern California and funnel a portion of their good fortune into this ridiculous hobby. And all in for this whatever week. Ten days between the vehicles and the team and just the living stuff. I mean, how much do you think it costs to be here for this race?
So if I were to buy a car like this. Yeah, you're spending $350,000. $350,000 to $400,000 just to, like, buy one? Just to buy the car, right? Okay. The tires, $1200. Yeah. The wheels, $900. And it just adds up. And you're spending 500,000 to come do this thing. Yeah. Yeah. Give it a go. Cool. A real competitive go. Yeah. Yeah. There we go. There's another difference. If you want to come out and trail ride around and get ran over, that's a different story.
Just look for car 86. That's me. Marcos Gomez. I'll be on the podium tomorrow. Thanks, guys. Thanks. Spoiler alert. This is not how it played out for Marcos, but his brother, Raul. Well, we'll get there. Oh, no. As with any town in America, there's life during the day. Oh, I really am bad, dude. Jesus. And then there's what comes after. What do you guys do at night? Go up to chocolate back door, watch the rock crawlers and the carnage. Just hang out. Yeah. Drink beers and hang out.
Yeah. It's human. Mario Kart. That's what it is. Where are we? We're on, like, Thursday of this thing. Every night it's like a different party. This one is in the place they call the back door. I feel like it's mostly a party for cars more than it's a party for people. A party for cars. What could go wrong? I don't think I've ever seen anything like this. I don't know how to describe how many people are up in these hills with these cars still driving through with now fire coming out of them.
How you feeling? There's a lot of testosterone in here. Oh, look out, look out, look out. Moments later, windows were smashed and the reckless driver found himself on the wrong end of an angry mobile. It's the kind of scene that makes you think this event might not be around forever. It's grown so much. I mean, how much more can it grow before California says, get out of our state? You know what? Breaking his windows over there, getting them out. The car. Breaking his window. It's just gotten so crazy that you get outside that gate, and it's dangerous.
People are walking around out there and, you know, drunks wrecking stuff and wrecking into people. Well, because you kind of feel like you're at Disneyland or it's like it's not real life, you know, because it's so. It's hard to control it. There's just too many people. I don't see it getting any smaller, that's for sure. It's gonna blow up until someone says, we're done. Get out of here.
Welcome to King of the hammers. It is the big day. We've been watching races all week long. Moto's desert challenge. And here we are at the race of kings. I knew I got a sheer. It's race morning. All the drivers are lining up. My heart is kind of pulling for the camels today. The family's mechanical woes continue. Bailey's attempts to fix her car were unsuccessful. Her brother Weyland also saddled with vehicle issues. They've decided to share a car and each take a lap.
Bailey will be the first woman to drive in this race without a co driver. I'm not gonna lie, I'm a little nervous because I've never navigated myself. What's your strategy for today? Try not to get dirt in my eyes. All right, well, best of luck. Thank you. Over in his camp, chasen seems ready for the long haul. Got up in the crack of three. That's it. I tried to go back to bed, but I couldn't. I was like, ah, long day today. Yeah, I know it'll only be seven or 8 hours, but it'll be fine. Yeah.
Just before the race, we got a moment with last year's winner, Raul Gomez. Is there extra pressure when you're the king? A little bit. Yeah, not bad. Yeah. All right, man. Good luck. Please note. And the horror of the brain. Hey, are you guys ready to have some fun out here? Are you ready for subundracer 54321? Hit it. The racers are off. The grueling hours long battle has begun.
Top speed across flat, dusty desert. Slowed to a crawl across the impossibly large rocks. First lap complete for Bailey. The race is over. Good job, Bailey. You passed a whole bunch of cars, so there's only. Let me look it up. Good job, honey. Such a short race. I think you beat your dad on lap one. No way. Yeah. On the course, two clear leaders emerge. Jason Scherer and Raul Gomez. Come on, keep going. Keep going. Keep going, baby.
This is kind of the end of lap two. Jason and Raul Gomez are the first two in to pit. They're still neck and neck. Jason's had some better luck with his car, maybe some better driving. Jason, you know, looks like he could take this thing if he keeps going the same way. Drive smart, brother. So a very, very difficult position for Jason Scheer to be in after a long day of racing. Yes, an even more difficult position when you know that Raul Gomez is breathing down your neck and you know that he has a 1 minute time advantage on you. How close is it?
It's a nail biter, that's for sure. I don't like nail biters. Roald Gomez is second, only 20 seconds behind. It is tight. Tight. It's gonna come down to seconds, not minutes. At the Gomez family pit, cautious optimism flag spills into celebration. Just crazy that such a long race could come down to, like, such a tight window and feel bad for Jason's team. Everyone's a little forlorn over there, so good for the Gomez brothers. The king is the king again.
God, man. I'll try to catch you all day, brother. Trying to get away from you all day. I saw you in the dead, and I'm like, I got him down. Oh, dude. Proud of you. Out of about 200 competitors, only 25 finished. Shannon came in hours later. Me, I went home, away from the desert and dust, wondering exactly what I just witnessed.
It was a preview of the apocalypse, but with sponsors and people who aren't at least intentionally trying to kill you. Felt a little bit like an outdoor Vegas. Felt a little bit like a January 6 on wheels. It was an incredibly loud tech conference. It was California, with its open land and car culture and startup mindset, trying to fix impossible problems. It was America. I almost died, and I want to go back.
Motorsport, Inspiration, Adventure, Technology, Californian Desert, Culture, Bloomberg Originals
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