ENSPIRING.ai: Gen Z is reshaping the future of work heres how
This video delves into the stereotypes and realities surrounding Generation Z in the workplace. Often characterized as having short attention spans, being entitled, and displaying a carefree attitude towards social media and work ethics, Gen Zers are frequently criticized by older generations. However, these perceptions are challenged as the video explores the actual motivations and contributions of Gen Z in modern work environments.
The video highlights the unique circumstances and challenges Gen Z faces as they enter the workforce. Unlike previous generations, they grew up amid significant technological advancements and the shift towards remote working due to the Covid-19 pandemic. This generation is also navigating high inflation rates and a cost of living crisis, influencing their approach to work-life balance, job loyalty, and their desire to align jobs with personal values.
Main takeaways from the video:
Please remember to turn on the CC button to view the subtitles.
Key Vocabularies and Common Phrases:
1. entitled [ɪnˈtaɪtld] - (adjective) - Believing oneself to be inherently deserving of privileges or special treatment. - Synonyms: (privileged, deserving, arrogant)
They tend to be entitled, they tend to not be loyal.
2. radically [ˈrædɪkli] - (adverb) - In a thorough or fundamental way; completely. - Synonyms: (thoroughly, fundamentally, drastically)
Maybe the world can work radically differently, and I think that's a good thing.
3. demographic [ˌdɛməˈɡræfɪk] - (noun) - A specific segment of the population having shared characteristics. - Synonyms: (population group, audience, segment)
Gen Z, also known as zoomers, is the demographic group sandwiched between millennials and the latest demographic cohort, Gen Alpha.
4. instituted [ˈɪnstɪˌtuːtɪd] - (verb) - To put into effect or bring into use. - Synonyms: (established, initiated, implemented)
Especially after Covid. The idea of working from home has become more instituted in how they think.
5. retain [rɪˈteɪn] - (verb) - To keep possession of. - Synonyms: (keep, maintain, preserve)
I think the mistake is to try to say, I'm gonna retain you with money.
6. transparency [trænsˈpærənsi] - (noun) - The condition of being clear and open about operations or motives. - Synonyms: (clarity, openness, clarity)
Have no transparency to what our larger goals are and have no purpose that binds us together.
7. stimulus [ˈstɪmjələs] - (noun) - A thing or event that evokes a specific functional reaction. - Synonyms: (incentive, impetus, trigger)
A new employee has no stimulus comparison, regardless of generation.
8. tactics [ˈtæktɪks] - (noun) - Actions carefully planned to achieve a specific end. - Synonyms: (strategies, methods, plans)
Employers are using new tactics to engage them and shape the culture for a multi generational workforce.
9. cohort [ˈkoʊhɔːrt] - (noun) - A group of people with a shared characteristic. - Synonyms: (group, category, set)
Gen Z, also known as zoomers, is the demographic group sandwiched between millennials and the latest demographic cohort, Gen Alpha.
10. hybrid [ˈhaɪbrɪd] - (adjective) - Made by combining different elements; in this context, a work model combining office and remote work. - Synonyms: (mixed, composite, combination)
We're gonna have more gig and more hybrid and more part timers.
Gen Z is reshaping the future of work heres how
What are some of the stereotypes youve heard about Gen Z in the workplace? Our attention span is very short. Gen Z people are lazy and we seek answers immediately. Were a little bit too carefree with their social media habits, slang and lifestyles. Gen Z seems to have a bad reputation, especially in the workplace. But are the complaints true? They tend to be entitled, they tend to not be loyal. I dont think any of us want to work 100 hours a week, to have no piece of the piece, to work for someone you don't respect, to do something that you don't believe in. And I think for a long time that's how we were told the world had to work. And I think a lot of folks are saying no. Maybe the world can work radically differently, and I think that's a good thing. It can feel like they are challenging you or they're challenging your views, and it is up to us to really try to define it better for them.
Does it get frustrating for you as an actress? Sometimes it does get a little bit frustrating because it does slow down a bit of efficiency. Loosely defined as those born between the mid to late 1990s and early 2010s, they're starting to enter the workforce in greater numbers. And a survey reported that three in four managers find that Gen Z is the most challenging generation to work with. It sounds so extreme, doesn't it? This generation got caught in a big change in the workplace. And on the flip side, companies were not prepared to know how to handle this. I think the managers, possibly who are saying things like this, they've forgotten that they themselves probably cared about similar things when they were younger.
Ziad Ahmed is the 24 year old founder of Juve Consulting, a digital marketing agency run fully by Gen Zs. I'm the first to admit that as a Gen Z er who got up on stage as at 16 years old and said, we're not gonna wait our turn. We're gonna make all the change that we wanna make right now. Being a CEO of what Gen Z employees were asking me to make that change, right? So I see it from both sides, if you will. Youth between the ages of 15 to 24 make up 34% of the global labor force. What will the transition into the workplace mean for the future of work? And how can employers adapt? There are an estimated 1.8 billion adolescents and youth between the ages of ten and 24, making it the largest generation of young people in history. While there are no clear definitions or authority on the different generation cohorts, Gen Z, also known as zoomers, is the demographic group sandwiched between millennials and the latest demographic cohort, Gen Alpha.
Gen Zs entry into the workplace has been characterized by multiple challenges, from the Covid-19 pandemic to record inflation and a cost of living crisis. In turn, it's led to changes in how and where we work, with the traditional office making way for more remote working. I try to have a work life balance by going home on time. Even if I have work left to do, a deal breaker for me is a place which requires me to go into the office every day. I don't think I could do that. It's just way too tiring. Folks need to know why they're at the office every day. Why are they working so hard? What is it for? Right? How do they benefit if you get that goal, making those things clear, instead of just being like, oh, you signed up for this job. Just work your ass off. Have no transparency to what our larger goals are and have no purpose that binds us together. No. Give me a why, give me a how, give me a win.
What has happened in the past, Nessa, is the generations were more prepared for the workforce than they are now. And really, this group of Gen Z's, they're the COVID remote work. So they didn't even have an opportunity to relate to people at all in a workplace or thrown into an environment that people who do have that experience are still struggling with. Yes, they have technical skills because they grew up holding computers in their hands, right? But those skills did not apply to the workplace. Is there a particular demographic of managers who are just impatient? Are there some? Yes. Clearly those managers need help, too.
However, tensions between different generations are nothing new, says Ferman Diaz, a human resources expert with more than 35 years of experience. When the millennials first joined the workforce, the exact same amount of hype about millennials as there is now about the Gen Z. Gen Z. There are several things that are interesting about them. One is they don't plan to stay in one place for any length of time. That is already a challenge to hr professionals. How long have you been in the workforce? Three years. How many jobs have you had before? Wait, I have to count. This is my fourth job since graduating.
The new generation, of course, has access to information faster than anybody else has ever had in the past. Especially after Covid. The idea of working from home has become more instituted in how they think. But the reality is that they really like learning. They like to have new experiences. They're really not settled in any one profession, in any one industry. So that's what makes them very hard that they're motivated in different ways. How ready is the workplace for different ideas?
Many companies are not there at all. We're gonna have more gig and more hybrid and more part timers. It's already here. I think the mistake is to try to say, I'm gonna retain you with money. I think the idea is going to be, I'm gonna retain you with training, with development opportunities, with experiences gone of the days are, particularly in advertising, of just having things like a ping pong table or having a fun interior. But Gen Zs really want more thoughtful experiences in the workplace to expanding our health and wellness insurance. So looking at mental health benefits communication when it comes to difficult conversations is going to be very, very challenging for the Gen Zs unless they are trained.
According to a recent survey, almost half of Gen Z workers suffer from stress or anxiety arising from factors such as increasing cost of living, workload and climate change. In fact, almost 70% of Gen Zs are actively planning to minimize their carbon footprint, and they want to define a better future for themselves and address key issues, whether that's environmental, employment, racial, gender. They're looking at their future and they want to be drivers of meaningful change. And I think that is challenging for businesses and brands. This sounds like it's a time for employers to really realign on what is valuable and is necessary in the workplace.
As a generation, we focus more on the emotional right now, as opposed to the older generations, which focus more on the results. We need to emphasize on how we are able to bring these results emotional well being together so that we can increase productivity as a whole. Demand for change is a sign of progress. If we're not seeing changes and new demands come in as employers, then we're not really progressing as a workplace. Pooja Chabria, who leads the editorial team in Asia Pacific at LinkedIn, adds that this stems from Gen Zs wanting to work for companies that align with their values. 44% of Gen Zs would, you know, want to work for roles that are actually positively contributing to the world versus millennials, which is a much, much lower number at 37%.
In April 2023, LinkedIn added a feature to allow job seekers to filter companies based on their values. So think of diversity, sustainability, focus on mental health, career, work, life balance and so on. What can workplaces sort of learn from all these values and all these attitudes that Gen Zs bring into the workplace? Investment in learning is extremely important. Apart from that, creating cultural moments, right, where you actually bring Gen Zs together as well. A new employee has no stimulus comparison, regardless of generation.
So almost all of the employers in this video revealed that working with Gen Z employees can be a good challenge. However, employers are using new tactics to engage them and shape the culture for a multi generational workforce. I think Gen Z is asking for a construction of the workforce that allows for more people to understand why and allows more people to be able to say no. When I talk to all these new people joining the workforce, what I tell them is pick a boss. Not a company, not a title, not even a paycheck, because that is what's going to make the biggest difference in how you find the work experience to bosses. What I tell is understand that these people are impatient. Understand that their desire is to grow and to learn. Coach them, ask them questions, they'll find out the answer. They can google it, but challenge them and help them to grow.
Gen Z, Workplace, Innovation, Economics, Leadership, Work-Life Balance, Cnbc International
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